Module 02 · 15 min
What competitor research is
Competitor research is a method for analysing and comparing data about mobile apps and websites that people already use. It is a core Discover step — you learn the landscape before you invent a new path.
What is competitor research?
You look at similar products, collect facts, and compare them side by side. The goal is a clear picture of what exists today — features, content, audience, and how usable the apps feel.
Why do it?
A competitor look gives you evidence for design choices. It does not replace talking to users — it shows what is already in the market.
- Know the strengths and weaknesses of competing apps.
- See where your product or service stands in the market.
- Focus effort on a clear target market.
- Spot usability problems you can avoid or fix better.
- Back product changes with reliable evidence, not only opinion.
What to compare
Keep the comparison focused. These parameters cover most mobile-app reviews.
- Products and services offered
- User demographics — age, location, and related traits
- Product features and how people use them
- Content and language — labels, tone, and clarity